“The Woman From Bushburg” Episode 6: Summer Short Set, a branded entertainment series
Branded content is at it’s best when the brand is showcased as an authentic element of the audience’s lifestyle through a story that embodies the brand’s underlying values and desired identity.
The Woman From Bushburg is the story of an angel on the final day of summer, adorned in a hand crafted Givenchy dress, gliding down Knickerbocker Avenue on her Lamborghini Cruiser.
Branded content should integrate the brand into the narrative prominently yet subtly and create consumer loyalty by positioning the brand as a patron rather than as a seller. They do so by serving as a supporting character in a story that speaks to their target consumer’s culture, passions and aspirations, allowing the brand to establish a connection that extends beyond the point of consumption, making them a lifestyle choice instead of simply a trend.
Branded content can be character driven where brands serve as character traits. Penchant for wearing polo. Rides a knickerbocker cruiser. With this one piece, there’s apparel, transportation, and neighborhood brands. Within the story, you place brands in their proper setting, giving viewers a moving image of the lifestyle. Y set the foundation and allow them to reinterpret and share those reinterpretations. In this way customers breathe life into the look book.